Incorporated in April 2012, Rentomojo Limited is a technology-driven, full-stack direct-to-consumer (D2C) online rental and subscription platform for furniture and appliances in India. The company provides consumers with affordable, flexible, and long-term subscription solutions for home furniture and appliances, allowing them to rent, return, upgrade, and relocate products without making large upfront purchases or taking on long-term ownership commitments. Rentomojo offers a diversified portfolio of essential household products, including beds, mattresses, washing machines, refrigerators, wardrobes, sofas, televisions, and water purifiers. As of March 31, 2026, its portfolio comprised 851,184 live items. Integrated Asset-Lifecycle Model Rentomojo operates through an integrated, full-stack asset-lifecycle model covering category management, product design, procurement, refurbishment, servicing, reverse logistics, and multi-cycle redeployment. This approach enables the company to manage its products across multiple deployment cycles, extend asset life, improve occupancy and capital efficiency, and maintain consistent service quality throughout the customer subscription lifecycle. By refurbishing and redeploying returned products, the company seeks to maximize asset utilization while reducing the requirement for incremental capital expenditure. Omni-Channel Presence The company follows an omni-channel business model, combining its digital ordering platform with a growing network of physical experience stores. As of March 31, 2026, Rentomojo operated 82 experience stores across India, allowing customers to physically explore products while retaining the convenience of its online subscription platform. Subscriber Base and Operational Network As of March 31, 2026, Rentomojo had 253,825 live subscribers across 29 cities in India. To support its operations, the company maintained 20 warehouses with an aggregate warehousing area of 538,933 sq. ft. The company is supported by a network of trained service professionals and logistics partners that manage delivery, installation, maintenance, repairs, relocation, and reverse logistics. During Fiscal 2026, Rentomojo recorded an average delivery turnaround time of 2.35 days and maintained an occupancy rate of 83.34%. E-commerce, Subscription and Re-commerce Model Rentomojo operates at the intersection of e-commerce, subscription, and re-commerce, integrating these three models across both the consumer and asset lifecycle. Its subscription-based model is designed to generate recurring revenues, while refurbishment and multi-cycle redeployment help extend the useful life of its assets. This integrated approach enables the company to improve asset utilization and occupancy while reducing the need for fresh capital expenditure on new inventory. Private-Label Product Portfolio The company has expanded its portfolio by introducing private-label furniture and appliances. This includes refrigerators and washing machines manufactured in partnership with Dixon Technologies (India) Limited, along with Rentomojo's own branded water purifiers. The private-label strategy enables the company to broaden its product offering while strengthening control over product specifications, availability, and the overall customer experience. Workforce As of March 31, 2026, Rentomojo had 835 permanent employees and 1,772 contractual workforce personnel, supporting its technology, warehousing, logistics, refurbishment, customer service, and other operations across 29 cities in India. Competitive Strengths Leading market position: Established presence in India's furniture and appliance rental and subscription market. Consistently profitable D2C business: The company has remained profitable since Fiscal 2023. Strong subscriber base and diversified portfolio: A sizeable base of live subscribers supported by an extensive range of furniture and household appliances. Recurring revenue model: Long-term subscriptions provide relatively predictable and recurring revenue streams. Efficient capital deployment: Multi-cycle asset utilization and refurbishment support higher asset efficiency and return on capital employed. Full-stack asset-lifecycle capabilities: Integrated control across procurement, refurbishment, servicing, logistics, and redeployment. Omni-channel presence: Combination of a technology-driven online platform and 82 physical experience stores. Integrated e-commerce, subscription and re-commerce ecosystem: The business model combines digital commerce with recurring subscriptions and asset redeployment. Established institutional backing: The company is supported by marquee institutional investors and an established sponsorship base.